Privacy Policy

Effective Date: 10/12/2025

1. Introduction

Samburu Eco Tours (referred to as “we,” “us,” or “our”) is committed to protecting your privacy and personal data. This Privacy Policy describes how we collect, use, process, and disclose your information when you visit and use our website, https://samburuecotours.com/, and our related services (collectively, the “Services”).

By accessing the Site or using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Data We Collect

We collect personal data that you voluntarily provide to us when you register on the Site, express an interest in obtaining information about us or our products and services, when you participate in activities on the Site, or otherwise contact us.

The personal data we collect depends on the context of your interactions with us and the Services, but may include:

Category of Data	Examples of Data Collected	Purpose
Identity/Contact Data	Name, email address, phone number, physical address, passport details (for booking purposes only).	To fulfill tour bookings, respond to inquiries, and send administrative information.
Financial Data	Payment card details (collected by secure third-party processors), bank details (for refunds).	To process payments for tours and services. Note: We do not store full payment card details.
Profile Data	Username and password (if you create an account), booking history, preferences (e.g., dietary needs, medical notes relevant to safety).	To manage your account, personalize your service, and ensure traveler safety during tours.
Communication Data	Records of correspondence, feedback, and survey responses.	To improve our services and address customer service needs.

3. Data Collected Automatically

We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how you use our Site.

This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

Cookies and Tracking Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. For specific information about how we use these technologies and how you can refuse certain cookies, please review our separate cookie policy.

4. How We Use Your Information

We use the information we collect or receive for various purposes, including:

• To Fulfill and Manage Bookings: To process your tour and safari reservations, payments, and to provide the services you have requested.
• To Respond to Inquiries: To respond to your questions and communicate with you about your bookings, account, or the Services.
• To Send Marketing and Promotional Communications: If you opt-in, we may use your personal information for our marketing purposes, such as sending you information about new tour packages, special offers, or events. You can opt-out of our marketing emails at any time.
• To Protect Our Services: As part of our efforts to keep our Site safe and secure (for example, for fraud monitoring and prevention).
• To Administer the Site: For troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
• To Comply with Legal Requirements: To comply with applicable laws, governmental requests, and contractual obligations.

5. Disclosure of Your Personal Data

We only share and disclose your information in the following situations:

• With Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. Examples include payment processors, tour operators, ground handlers, airlines, hotels, and analytics providers. These parties are contractually obligated to protect your data.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• Vital Interests and Legal Rights: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

6. International Data Transfers

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and relevant laws.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymize it, or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

8. Security of Your Information

We use organizational and technical security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100% secure. Although we do our best to protect your personal information, transmission of personal information to and from our Site is at your own risk. You should only access the Services within a secure environment.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the details provided in the Contact Us section.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Effective Date” and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

11. Contact Us

If you have questions or comments about this policy, or wish to exercise your data rights, you may contact our Data Protection Officer (or the relevant contact person) by:

Samburu Eco Tours

• Email: info@samburuecotours.com